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Wugah Shaddrack Selali in Conversation

Podcast appearances, interviews and recorded conversations on marketing, branding, communication, strategy, research and sports marketing.

Wugah Shaddrack Selali on the Tuition Jrnl podcast

Podcast episodeTuition Jrnl1 hr 8 min

Virality Is Overrated: What Ghanaian Brands Get Wrong About Marketing

Wugah Shaddrack Selali joins the Tuition Journal podcast to discuss marketing versus advertising, consumer psychology, brand rivalries, localization, sponsorship and Ghanaian buying habits.

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